Social Media & Communications Coordinator

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Title: Social Media & Communications Coordinator
Job Type: Full-Time, Year-Round; 40 hours per week; plus overtime when required; Non-Exempt
Salary Range: $21.00 - $24.00 per hour
Benefits: Comprehensive benefits package 60 days following date of hire (health insurance, paid time off, etc.)
Work Location: 10 Central Road, New York, NY 10035 (Randall’s Island Park); Remote work periodically

Randall’s Island Park Alliance, Inc. (RIPA) is a 501(c) (3) non-profit organization that works with the City of New York and local communities to provide an innovative and exciting destination through a wide range of sports venues, public programs, cultural events, and environmental exploration. As the dedicated steward of Randall’s Island Park, the Alliance sustains, maintains, develops, and programs the Park to support the wellbeing of all New Yorkers. RIPA typically has an annual operating budget of $10 million (pre-COVID-19), approximately half of which is raised through fundraising.

The Social Media & Communications Coordinator will report directly to the Communications Manager and will assist with communications, marketing projects and other initiatives for RIPA.


  • Coordinate with Communications Manager on scheduling and planning social media calendar across all social media platforms (e.g. Facebook, Instagram, Twitter, etc.).
  • Provide stellar day-to-day engagement and content for all social media platforms, with the goal of expanding RIPA’s audience and building brand awareness.
  • Collaborate with all departments to promote and create content for Park-wide events and activities
  • Help to create social media strategies, digital campaigns and short videos (e.g. reels).
  • Track, analyze and report analytics for all social media campaigns.
  • Manage databases and create reports.
  • Write articles for e-newsletter and general communications publications.
  • Take photos and videos at the Park which will be used for current and future projects including social media, print materials, outside publications, etc.
  • Interact with third-party entities to help promote free public events at the Park.
  • Work on all miscellaneous communications projects, as assigned.
  • Perform all other administrative duties, as needed.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.


  • A passion for all things social
  • Strong understanding of social media and marketing communications
  • Excellent written and verbal communications skills
  • Strong working knowledge of MS Office Suite (Microsoft Word, Excel, Outlook and PowerPoint)
  • Ability to communicate and work well with colleagues and stakeholders
  • Excellent character, integrity, and adaptability
  • Enthusiasm, maturity, and good judgment
  • Self-motivated, punctual, ability to multi-task and be organized
  • Ability to work well both independently and as part of a team
  • Basic photography and video skills
  • Ability to work overtime, weekends, and evenings, as needed
  • Valid Driver License
  • Proof of COVID-19 Vaccination


  • Minimum two years of experience working in social media or communications
  • A Bachelor’s degree from an accredited college, with a concentration in Communications or Marketing
  • Ability to create and edit videos and photos (e.g. Premier rush, Premier pro, iMovie)
  • Knowledge of Raiser’s Edge fundraising management database
  • An interest in green space, the environment and/or sports

Additional Information

The Randall’s Island Park Alliance, Inc. is an Equal Opportunity Employer and believes in a diverse and an inclusive workspace.

Contact Information

Randall's Island Park Alliance
Website: Apply Online